bet365 is continuing to deepen its roots in Pennsylvania’s regulated iGaming market, using live casino as a key pillar of its long-term growth strategy. The operator has launched dedicated live casino studios in the state, alongside a parallel rollout in New Jersey, through its long-standing partnership with Playtech. These are the operator’s very first dedicated live dealer studios in the United States that position it to navigate a shift toward more locally tailored, brand-led experiences.
Live Casino Market Boom in Pennsylvania
Pennsylvania has become one of the most competitive online casino markets in the country, with live dealer games playing an increasingly important role in player retention and engagement. Against that backdrop, bet365’s decision to invest in proprietary live casino infrastructure puts the spotlight on the industry trend toward differentiated content rather than shared, third-party environments.
The new studios allow bet365 to exercise greater control over presentation, game flow, and production standards while ensuring full alignment with Pennsylvania’s regulatory framework. This approach also complements the operator’s wider footprint in the state, where it has continued to expand its online casino catalogue and integrate live casino more closely with its sportsbook offering.
Built for Local Players
Across the Pennsylvania and New Jersey studios, players now have access to a total of 10 live dealer tables featuring core games such as blackjack, roulette, and baccarat. All tables are powered by Playtech’s live casino technology and are branded exclusively for bet365, creating a consistent look and feel across the live casino experience.
For players, the use of dedicated studios means a more cohesive product that feels closely tied to the bet365 platform, rather than a generic live feed. The setup also allows the operator to adapt content and presentation to local market expectations as competition intensifies.
The launch builds on a long-running relationship between bet365 and Playtech, with both companies emphasizing their shared focus on regulated market expansion and compliance-led innovation. Playtech continues to position the US as a priority growth region, supplying scalable live casino solutions that can meet individual operator needs and state requirements.
Marat Koss, Playtech’s chief interactive gaming officer, said the new studios demonstrate the partnership’s ability to deliver engaging, market-specific content that resonates with US audiences.
Long-Term Strategy Takes shape
Thomas Griffiths, chief executive officer and head of gaming at bet365, said the expansion supports the company’s ambition to deliver distinctive, high-quality gaming experiences in key US states. He highlighted Pennsylvania as a central market in bet365’s North American plans, noting that investment in live casino capacity works towards supporting sustainable growth rather than short-term gains.
Considering Pennsylvania’s iGaming market’s aggressive move towards growth, bet365’s efforts toward branded live casino studios open up the operator to compete and even dominate in some cases. The market is defined by choice, which makes the ability to offer locally focused, high-quality live content a decisive advantage that many operators are eyeing.
