Scientific Games Corporation and Betfred have recently announced that they have partnered in order to venture into the Keystone State’s rapidly growing and very lucrative sports betting market. The two companies have plans to offer both retail and online sports betting services the Wind Creek Casino, one of the state’s leading gambling operators.
Launching in Time for the NFL
Scientific Games which is known for its top-notch technology solutions in the gaming industry will be offering retail solutions to the Bethlehem-based gambling facility. This is expected to begin within the first half of the year and will be part of Betfred’s bit to extends its footprint in the United States. The launch of both the retail and online sports betting solutions are set to come in just in time for the upcoming 2020-2021 NFL season. Needless to say, sports bettors in Pennsylvania are very excited about that particular aspect of the development.
The technology provider’s OpenSports sports betting solution was the ideal choice for Betfred in its bid to make itself a dominant force in the state’s gaming industry. According to the chief operating officer of Betfred, the solution will help the company to offer the best possible service to its Pennsylvania-based customers. In addition to that, the company’s officials are confident that the decision to partner with Scientific Games will go a long way in helping it to reach more customers and quickly grow the presence of their sports betting offerings.
Thanks in part to the success of its market-leading OpenSports technology, Scientific Games has a strong presence in over a dozen countries across the world. As of this writing, it has partnered with up to 35 gambling operators, a number that will certainly grow further in the future.
Big Win for Wind Creek Casino
Wind Creek Casino already boasts of being one of the most popular gaming destinations in the Keystone State. That said, the addition of the new sports betting options to its portfolio will take it to even greater heights.
Leveraging the power of the brands of its new partners will help the casino make a massive impact in the Pennsylvanian market. This will majorly involve driving player engagement though using competitive products that will put other sports betting operators in the state to shame.
All in all, the biggest winners so far are the sports bettors. As the number of sportsbooks continues to grow, they will have more competitive options and can, therefore, enjoy more value for their money.