Caesars has released a fresh initiative to strengthen its position in the expanding market of Pennsylvania online casinos. In its new guise as Caesars Palace Online Casino, the company hopes to compete with other top providers in Pennsylvania.
Not just in Pennsylvania, but throughout the country, industry behemoths like DraftKings, BetMGM, and FanDuel have a stranglehold on the online gambling market. Because of this dynamic, sites like Caesars and BetRivers will always face the uphill battle of competing for market share.
While striving to ascend to the upper echelons currently occupied by the triumvirate, Caesars Palace Online Casino displays a resolute commitment to the challenge. The pivotal moment arrived during the company’s recent earnings call, with the revelation of the standalone online casino app poised to mark its entry.
C.E.O. of Caesars Entertainment Tom Reeg said on the conference call that this is a watershed moment for the online business, as it heralds a new beginning with a strong foundation in the gambling industry. Extending beyond the bounds of the previous operating architecture, the app’s extensive features include incentivization, accurate market segmentation, special proprietary games, and an unsurpassed live dealer experience.
Eric Hession, president of Caesars’s online and sports betting divisions, provided further detail. So far, they have been unable to implement advanced market segmentation due to the limitations imposed by our current technology. This new approach ushers in an age of careful segmentation, replicating the achievements in traditional casinos and tapping into the potential of these experience paradigms.
What To Expect
The software for Caesars Palace Online Casino certainly seems appealing, with its modern design and user-friendly layout. The layout of the site is beautifully divided into sections, beginning with promotions and continuing to the world of Caesars Exclusives, an ensemble of branded games. These include Caesars Palace, Caesars Cleopatra, Caesars Fortune, and the Golden Nile Blackjack with a Live Dealer – American Roulette at Caesar’s Palace.
Subsequent sections unveil the intriguing domains of “Palace Picks” and “Progressive Jackpots,” each accompanied by a cumulative tally. At launch, the app boasts an extensive collection of over 200 slot games, further bolstered by a selection of 20 jackpot offerings.
Needless to say, there is a lot of stiff rivalry in the iGaming industry, and the team is well aware of it. It’s unrealistic to expect rapid success. The combination of this effort with Caesars Rewards, however, puts us in a strong position to begin gaining market share.