Recently, Caesars Entertainment and DraftKings announced a fresh partnership, allowing the sportsbooks to expand beyond New Jersey and seek to replicate its success model in other states. Even though the original statement didn’t specify Pennsylvania as a potential host of DraftKing’s sportsbooks backed by Caesars.
Caesars Entertainment has a history for expanding rapidly into new markets and providing businesses with a steady foothold in fresh regions. It has done so for the poker-focused operators and will now help DraftKings expand as well. The official press statement also added:
Caesars can also continue to offer their own branded sports betting and online casino apps in each of these jurisdictions – and will maintain their own primary access in all states according to regulation under the agreement.
DraftKings Scales Its Operations Carefully
Having amassed significant financial clout in New Jersey, generating the bulk of the sports handle and the revenue thereafter, DraftKings has been able to successfully push in other jurisdictions as well, including West Virginia.
In WV, the sportsbook operator signed with Penn National, although the deal specified that possible further expansion was also considered. Apart from DraftKings expansion of business and strategical partnership, the sportsbook has been working on increasing its technical offer.
According to the eGaming Review, DraftKings is currently in the process of developing a new mobile gambling app, that would allow gamers to bet on the go.
This new app will complement the already existing sportsbook app that is currently active in New Jersey, and which is probably the reason why DraftKings managed to outpace many of its competitors in the Garden State.
DraftKings is also pushing beyond its traditional bastions, pushing ahead with innovative partnerships. It sought closer ties with the world’s premier maker of live gaming products. The company has been a very palpable threat to casino mogul Sheldon Adelson.
Mr. Adelson has reciprocated to that threat by reportingly installing cronies in the Department of Justice and seeking to kill online gambling once and for all.
Pennsylvania Not on the Cards but the USA Awaits
Even if DraftKings won’t be focusing on Pennsylvania exclusively, the operator wants to expand as quickly as it possibly can in the months to follow. Once Pennsylvania has launched its own industry, though, and the DOJ’s Wire Act uncertainty has been settled, there’s a very good chance that DraftKings will turn to Philly.
With 12 million potential customers, Philadelphia is definitely a state to have on one’s radar if you are a sports betting business.