From TSG to Kambi, Penn national Adds BIS Partners - News : News
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  • Penn National secures a string of deals
  • theScore, PointsBet, DraftKings and The TSG join in
  • Kambi replaces William Hill as official partner

Sportsbook and iGaming company Penn National Gaming has revealed a number of partnerships with some of the best betting agencies in the world.

Penn National’s Multi-Year Partnerships Revealed

Penn National Gaming has landed a number of important partnerships that will shape the future of the company in more than one state. Signing with the best-in-slot iGaming and betting companies, Penn National is in a good position to dominate in all legal sports betting markets. The company added the following companies:

  • DraftKings
  • PointsBet
  • theScore
  • The Stars Group
  • Kambi

In each case, a 20-year partnership has been signed between Penn and each respective company. The Stars Group, a rather tentative player in the newly-fledged betting market in the United States, has shown a real appetite for the industry.

Kambi, You Are In, William Hill – Out

Kambi is going to replace William Hill, which was given a short trial run, but the British sportsbook has lost in becoming an official supplier for Penn. Commenting on these developments, Penn Exec Kristian Nylén explained that Kambi embodied everything that the company had needed all along:

Kambi’s strategy has always been to partner with tier one operators, particularly those that share our vision and passion for sports and sports wagering.”

Not only that, but the company upheld the highest standards of integrity, which was in line with Penn’s own vision of the betting market. Meanwhile, every company will have a chance to launch a number of digital skins, between one and three, with the total count contingent upon state legislations and the companies’ own focus.

Penn’s SVP of Interactive Gaming, Jon Kaplowitz explained that by teaming up with so many different partners, Penn can expand while slashing the costs necessary to enter into the iGaming market:

Our skin agreements will help fund the cost of launching and maintaining our primary sports betting and iGaming operations, both by way of the upfront consideration and the long term revenue sharing arrangements, which are consistent with industry standards and subject to minimum guarantees.”

DraftKings Secures a Deal to Expand

DraftKings will be benefiting from the deal as well, expanding its clout in multiple states, including Florida, Missouri, Ohio, Pennsylvania, Texas, West Virginia and Indiana. DraftKings did let FanDuel beat it to the punch in Pennsylvania. Kaplowitz spoke on the occasion of adding DraftKings as well:

DraftKings is a clear leader in the burgeoning sports betting industry, and Penn National is excited to be extending our partnership with Jason Robins and his team. We believe that DraftKings is well positioned to continue its success in the years to come.”

The Stars Group is also a prominent player that is revving up its involvement in the United States market which has been particularly auspicious for anyone looking to leave their mark in the betting vertical. TSG signed with Fox Sports earlier this year.

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