Clicky

Google to Allow Online Casino Ads in Pennsylvania - PennsylvaniaCasinos.com News : PennsylvaniaCasinos.com News
google-logo
Published on
Update on

Google, one of the world’s leading tech companies has recently changed its stance on online gambling, a move that proves that the United States is ready to fully embrace the iGaming industry. The company has recently allowed casino ads in four states – Nevada, New Jersey, Delaware, and Pennsylvania, all of which already have thriving online gambling industries.

Needless to say, this has been met with a lot of excitement especially by the online gambling operators that are licensed to operate in various parts of the country. With more states readying themselves for the potential launch of online gambling sectors, Google’s ad policy is likely to apply to even more jurisdictions in the near future.

Why the Change of Heart?

For years, the search engine giant was very hostile towards the online gambling industry. There were a ton of speculations that suggested that the company’s stance was simply part of its attempts to stay in the good books of the country’s lawmakers. However, since the United States is slowly growing its regulated online gambling industry, Google could not pass up the chance to capitalize on the growing demand for advertisement services.

Since it began offering ad services to online gambling operators in the country, Google has become the undisputed king in the space. Currently, it leads the online gambling ad market and has generated hundreds of billions of dollars every year from the business.

“We support responsible gambling advertising and abide by local gambling laws and industry standards, so we don’t allow certain kinds of gambling-related advertising,” reads Google’s new advertising policies.

Some of the other things that have changed in the company’s new gambling ad policies have been a long time coming. For instance, no online gambling adverts will be making their way to products like Gmail, shopping adverts and customer review forums.

When Will It Start?

As it stands, Google Ad Manager has not been opened to online gambling operators in the country. However, a number of companies in the four states will be getting access to the ad platforms as soon as Google avails the service. Some of these advertising platforms include YouTube, AdMob, Google Ads, and Google Display Network. For now, there is no exact launch date but there is a lot of optimism that it could come in early 2020. That is if Google does not implement them before the end of 2019.

When it finally goes live, Pennsylvanian residents can expect to see gambling advertisements as they will be browsing through sites on the internet.

Latest Headlines

Pennsylvania Announces Another Mini-Casino License Auction

As plans to reopen retail gambling venues continue to pick up pace in Pennsylvania, the state’s gaming control board also seems to have its sights set on even more expansion. Once again, the state will be trying its luck at increasing the number of mini-casinos. Already, the gaming officials have set September 2 as the […]

Multiple Pennsylvanian Casinos Go Smoke-Free

Thanks to new directives from the state health authority and regulators in the Keystone State, several land-based gaming venues are now smoke-free. Many of the retail gaming operators have been preparing to launch while ensuring that they adhere to the guidelines provided by the Pennsylvania Department of Health. The Washington-based Meadows Racetrack & Casino is […]

Penn National Gaming Inks Sports Betting Deal with Sportradar

Renowned gambling operator Penn National has recently revealed that it has entered into a lucrative partnership with Sportradar, the world’s leading provider of sports content and data. The partnership will allow Penn National Gaming to gain access to official NFL data which it can then use on its sports betting platforms. In its sportsbooks, Penn […]

A Look at FanDuel’s Standalone Pennsylvania Casino App

Last week, FanDuel unveiled a standalone casino app that will be catering to the very lucrative Pennsylvanian online gambling market. FanDuel Casino App which is available for both iOS and Android users in the state. However, this is not the first that avid gamblers in the state will be hearing of the offering. The online […]

New Proposal Could Lead to Regulation of Slot-Like Machines in Pennsylvania

Pennsylvanian seems to be poised to go through yet another major gambling overhaul. This is thanks to a recent proposal by the state’s Senate which intends to introduce even more sweeping changes to the gaming market. Most notably, the proposal is pushing for the legalization of slot-like gaming terminals which will be situated in a […]

Similar Stories in Gambling

A Look at FanDuel’s Standalone Pennsylvania Casino App

Last week, FanDuel unveiled a standalone casino app that will be catering to the very lucrative Pennsylvanian online gambling market. FanDuel Casino App which is available for both iOS and Android users in the state. However, this is not the first that avid gamblers in the state will be hearing of the offering. The online […]

Pa.’s Great iGaming Performance Not Enough to Save Overall Gambling Revenue

Earlier this week, the Pennsylvania Gaming Control Board (PGCB) released the April revenue figures for the state’s gambling industry. As expected, the downtown that began on the onset of the coronavirus pandemic has continued to wreak havoc on the sector. Most of the state’s land-based casinos have had to remain closed as part of statewide […]

Rush Street Interactive Brings AGS Slots to Pennsylvania

Slots lovers in the Keystone State are in for some great news thanks to the addition of some new fun and exciting slot titles to two of the state’s online casinos. This is all thanks to the recent partnership between renowned gaming solutions developer AGS and Rush Street Interactive. The latter currently runs BetRivers.com and […]

DraftKings Eyes Expansion in the Keystone State

Renowned daily fantasy sports (DFS) operator DraftKings has been very busy of late. Less than a week ago, the fantasy sports provider recorded a significant rise in the price of its stock when it closed a massive $3.3 billion merger. This merger enabled the company to trade on the Nasdaq Global Select Market. Needless to […]