Google, one of the world’s leading tech companies has recently changed its stance on online gambling, a move that proves that the United States is ready to fully embrace the iGaming industry. The company has recently allowed casino ads in four states – Nevada, New Jersey, Delaware, and Pennsylvania, all of which already have thriving online gambling industries.
Needless to say, this has been met with a lot of excitement especially by the online gambling operators that are licensed to operate in various parts of the country. With more states readying themselves for the potential launch of online gambling sectors, Google’s ad policy is likely to apply to even more jurisdictions in the near future.
Why the Change of Heart?
For years, the search engine giant was very hostile towards the online gambling industry. There were a ton of speculations that suggested that the company’s stance was simply part of its attempts to stay in the good books of the country’s lawmakers. However, since the United States is slowly growing its regulated online gambling industry, Google could not pass up the chance to capitalize on the growing demand for advertisement services.
Since it began offering ad services to online gambling operators in the country, Google has become the undisputed king in the space. Currently, it leads the online gambling ad market and has generated hundreds of billions of dollars every year from the business.
“We support responsible gambling advertising and abide by local gambling laws and industry standards, so we don’t allow certain kinds of gambling-related advertising,” reads Google’s new advertising policies.
Some of the other things that have changed in the company’s new gambling ad policies have been a long time coming. For instance, no online gambling adverts will be making their way to products like Gmail, shopping adverts and customer review forums.
When Will It Start?
As it stands, Google Ad Manager has not been opened to online gambling operators in the country. However, a number of companies in the four states will be getting access to the ad platforms as soon as Google avails the service. Some of these advertising platforms include YouTube, AdMob, Google Ads, and Google Display Network. For now, there is no exact launch date but there is a lot of optimism that it could come in early 2020. That is if Google does not implement them before the end of 2019.
When it finally goes live, Pennsylvanian residents can expect to see gambling advertisements as they will be browsing through sites on the internet.