As sports betting in the United States continues to expand, more sports teams continue to warm up to the activity. A number of lucrative partnerships have been inked in order to capitalize on the rapidly growing industry. Last Monday, Harrah’s Philadelphia Casino and Racetracks announced that it has entered into a partnership with the National Football League’s (NFL) Philadelphia Eagles.
The lucrative marketing deal between the Caesars Entertainment-owned casinos and the football sports team will include a number of perks. These will range from branding, in-stadium signage, appearance to email and direct mail marketing. This is set to further enhance Caesars Entertainment’s already existing exclusive marketing deal with the NFL.
How It Started
The partnership with the NFL came earlier in 2019 when Harrah’s Philadelphia through its parent company entered into a multi-year sponsorship deal. Through the deal, the casino operator will be able to provide unique and authentic experiences to the patrons who visited its properties. For the duration of the sponsorship, Caesars will have exclusive rights to use NFL trademarks in the United States and the United Kingdom to promote its gaming properties and businesses.
“Harrah’s Philadelphia prides itself on partnering with organizations that share our same core values and the Philadelphia Eagles are the gold standard in terms of customer service, community engagement, and on-the-field product. We each have passionate and loyal fan bases and we look forward to connecting with them in new and innovative ways and providing them with exciting experiences through this partnership,” said Chris Albrecht, SVP & General Manager of Harrah’s Philadelphia.
According to Philadelphia Eagles senior vice president of revenue and strategy, Catherine Carlson the partnership between the NFL and Harrah’s Philadelphia will give both parties the opportunity to engage with fans in new ways. The Philadelphia Eagles will also get to enjoy a number of exclusive experiences for its fans and co-branded touchpoints.
Moreover, the casino will also be a representing sponsor for the Drive Summary video feature from the football team. In addition to that, Harrah’s will is going to provide a Scratch and Win game of the team through their mobile app.
Pro Sports and Sports Betting
As mentioned earlier, the professional sports leagues in the United States have already warmed up to the idea of sports betting owing to the rapid growth and massive popularity of the activity. In Pennsylvania alone, there have been a decent number of lucrative partnerships such as the move by the Eagles to partner with Fox Bet and the Fox Bet partnership with the Philadelphia Sixers. Needless to say, these partnerships offer a ton of marketing and branding opportunities that will be beneficial to both professional sports and the sports betting industry.