Pennsylvania’s booming iGaming market just welcomed a new player to the arena. Monopoly Casino, a new online casino platform operated by Bally’s Corporation, officially launched in the state following full regulatory approval from the Pennsylvania Gaming Control Board (PGCB).
Known for its iconic board game origins, the Monopoly brand is now powering a fully licensed iGaming platform tailored to Pennsylvania players. The site offers a mix of Monopoly-branded games alongside popular slots such as 88 Fortunes, Cleopatra, and Cash Eruption. Players can also access a range of live dealer titles, including Lightning Roulette, Blackjack, and Roulette.
To encourage new sign-ups, Monopoly Casino rolled out a limited-time welcome offer: a $100 Second Chance Bonus. If a player’s first deposit does not result in winnings, the casino refunds up to $100 in bonus funds. The announcement was shared via email to Pennsylvania players shortly after the platform received full approval from the PGCB.
Growing Digital Portfolio
With the Monopoly launch, Bally’s becomes one of several operators, alongside brands like BetMGM and DraftKings, that now manage more than one online casino brand in Pennsylvania. The state currently has no restriction on the number of licensed skins a company can hold, allowing operators to expand their market presence through differentiated platforms.
Monopoly Casino joins Bally Casino as the second brand under Bally’s control in the state, signaling the company’s intent to carve out a larger share of Pennsylvania’s online gaming economy. According to PGCB Communications Director Doug Harbach, the platform underwent a successful soft launch earlier in the week before receiving the approval to operate.
Pennsylvania’s iGaming Market Still Growing Fast
Pennsylvania continues to lead the United States in online casino revenue, making it a top priority for operators looking to scale quickly. Bally’s is among a wave of newer entrants, including bet365 and Fanatics, that have launched in the state and quickly found their footing.
Monopoly Casino already has a presence in New Jersey, where it generated $1.3 million in revenue in June. That familiarity, especially among players who travel across state lines, could offer a strategic advantage for Bally’s in attracting early adopters.
Bally Casino, the company’s existing Pennsylvania brand, brought in $3.8 million in revenue last month. The addition of Monopoly Casino offers an opportunity to diversify player engagement and tap into the strength of a globally recognized name.
In a market where brand loyalty and user experience often dictate long-term success, Bally’s bet on Monopoly could be more than just a new platform. It may also be a smart move toward deeper market penetration. How far that goes remains to be seen.