As part of its wider plans to rebrand, SugarHouse Casino has recently debuted its new BetRivers Sportsbook, a revamp that cost the operator $5 million to complete. The highly-anticipated launch will give sports bettors in the Keystone State even more options when it comes to sports betting facilities.
Pennsylvania already has quite a number of outstanding sports betting operators and therefore the new BetRivers Sportsbooks will definitely have to give the bettor very good reasons to go for its services. All in all, the competition is a good thing as it will compel the sports betting operators to level up and provide better services to the customers.
The recently launched BetRivers Sportsbook includes an all-new 5,700-square-foot space that is able to accommodate club chairs as well as table seating for close to 115 guests. In addition to that, the space has a humongous high-definition LED screen that will be further complemented by eight more 80-inch high definition monitors.
As for the gaming aspects, the sports betting facility features six betting windows and 22 self-service betting kiosks. For people who will be spending quite a bit of time in the facility, there will be food and drinks available on order.
Multi-Year Partnership with Wells Fargo Center
At about the same time, two new lounges were launched at the Wells Fargo Centre. These two new facilities are expected to further extend the reach of the amazing sports betting services that are currently being offered by the new BetRivers Sportsbook.
“Both spaces are stunning additions to what has already been the most transformative phase of our renovation project and we know our fans will be delighted with the design and experience,” said Valerie Camillo, President of Business Operations for the Wells Fargo Center. “When fans walk into the Wells Fargo Center and the sports lounges, they’ll feel the same excitement and comfort that will be available at the casino when our new state-of-the-art in-casino sportsbook is unveiled later this month.”
Each of the new sports lounges features a bar, club chairs and table seating. There also have tall LED video wall that anchor the viewing area – each of these also have their own dedicated seating space. To top it all off, there are huge live-action screens where guests can enjoy the games while at the same time placing bets on their mobile devices.
The multi-year deal between BetRivers Casino, Rivers Casino Philadelphia and the Wells Fargo Center is also going to include a marketing partnership. This will involve advertising both inside the bowl of the arena as well as throughout the concourse. Advertising on digital media platforms, billboards, radio and other forms of legacy media is also part of it.
